LO SILK X CHIRON DUONG
Collaborating with Lơ Silk in this campaign, Chiron — a visual artist and photographer — captured emotive images through his unique artistic perspective. He shared: “Silk represents the connection and mutual understanding between humans and nature. Humans grow mulberry trees. Silkworms feed on mulberry leaves and produce silk for humans. Silk is the thread of time, linking memories and experiences of the past with the sensations of the wearer today. It raises the idea of, and responsibility for, each of us to preserve this heritage.”
This campaign not only honors traditional materials but also expands to connect with the vibrant cultural landscape of An Giang — where Lơ Silk seeks to convey a message of diversity and humanity. In the vibrant mosaic of An Giang, we recognize that, at our core, we are still human, sharing common values of appreciation and respect.
Lơ hopes to contribute to the preservation and honoring of Vietnamese silk heritage through every piece of silk and every moment of everyday life — where art and life converge.